and all small business owners should pay attention to what he says.

Godin’s main point is that with the explosion of online communication, people are now able to satisfy a primal urge by being a part of a tribe.  Godin believes that small business owners are now 21st century tribal leaders.  In order to have a successful tribe, or client base, it’s more important to have new and niche ideas rather than average ones.  People like being part of a community, and successful communities are ones who have followers who are passionate about the ideas within that group, and who go out and tell others. What small business owners need to ask themselves is if their idea, or business, is great enough to have others tell their tribes about it.

Part 2

The points Godin makes further along are ones I will be discussing regularly on this site.  If you like what you see, you can read more from Seth at his blog linked over to the left.