G. Thomas Holland III
3025 Mary Kay Lane, Glenview, IL 60025
E-mail: gthomasholland<at>gmail.com
Phone: (785) 760-0064

Education:
Graduated from The University of Kansas
B.A. Journalism (Integrated Marketing Communications emphasis)
B.G.S. History (American History emphasis)

Work Experience:

Dark Horse Communications – Owner and President (August 2004 – Present)
Created and executed marketing campaigns for organizations as a freelance consultant.
• Developed new websites with Facebook and Twitter integration for community building and communication campaigns. Results include Facebook fan pages with 4,500 followers.
• Created and published strategic video content for community outreach resulting in 5,000+ video views.
• Developed, implemented and managed CPC advertising and door to door marketing campaigns that met campaign success metrics.
• Researched and executed SEO and SEM practices that resulted in multiple target terms ranking in the top 10 for specific search engines.

First Health Associates – Communications Director (September 2011 – January 2012)
Responsible for marketing campaign planning, execution and review and internal communication.
• Responsible for all external communication with media, clients and 3rd party stake holders. Coordinated with outside organizations to advance targeted health issues through health fairs, onsite lectures and free public educational seminars. Generated media coverage in local print media for event awareness and participation. Utilized internal communication channels with editorial schedules to successfully promote and educate clients about events.
• Developed individual marketing plans for multiple medical practitioners using social media and traditional channels. Online success results include increased network reach, page likes and follower interaction.
• Planned and executed the advertising campaign for a premier service (The Largest Loser Challenge). Utilized paid placements with the Tribune Media Group, Daily Herald and Google’s cost per click advertising network. Original creative content saw click through rates higher than average with both newspaper groups.
• Researched, developed and implemented SEO and SEM campaigns for individual practitioners and the medical clinic. The campaigns were designed to target underperforming search terms and utilize 3rd party review sites, article submission directories and improved internal linking strategies to increase traffic. Results included an increase in the number of total visitors, new visitors, returning visitors, and organic search visitors.

Kansas Democratic Party – Communications and Research Director (June – December 2010)
Responsible for broadcast and online media campaign communications, opposition tracking and research.
• Managed the 10,000+ community members of the KDP Facebook Fan Page which included daily content updates and cross campaign coordination.
• Managed the 1,500+ Twitter followers of the KDP to push breaking news to important community opinion influencers.
• Created strategic content development for multiple YouTube channels that resulted in 10,000+ views.
• Managed a team of 4 staff members that tracked a total of 25 statewide and federal level campaigns.
• Collaborated with campaign principals and communication directors on message development, rapid response attacks, media and candidate tracking, debate books and other campaign media projects.

Ingredient Restaurant – Assistant General Manager (June 2009 – June 2010; February 2001 – June 2011)
• Managed Facebook fan page community of 450+ fans and developed marketing campaigns designed to increase check-ins through mobile applications.
• Developed Twitter account and plans for community development which lead to 250 followers.
• Managed the 35+ employees and operations of the flagship store that generated $1.3 million in sales.

Maceli’s Catering – Online Marketing Director and Event Coordinator (September 2007 – August 2009)
• Developed and managed a new website with search marketing goals reached within 6 months.
• Developed a Facebook fan page of over 1,000 fans from zero.
• Coordinated kitchen and service staff, venues and materials for daily multiple events ranging in size from 20 to 800 people.

Kansas Department of Social & Rehabilitation Services – Assistant to the Director of Communications (May – August 2007)
• Drafted media releases announcing agency policy changes, special events held by the department and press conferences regarding major announcements.
• Developed printed material and video content for use in branch offices to educate service users.
• Created and managed content specifically for the SRS website.

Moore for Congress – Field Director (June – November 2006)
• Responsible for the planning and execution of the public and private political events for the Moore for Congress 2006 re-election campaign.
• Coordinated and managed over forty total interns and volunteers.
• Planned and executed debate rallies, parades, yard sign projects and other special events.
• Purchased, organized and distributed campaign materials.
• Coordinated events in concert with other state campaigns and organizations to maximize GOTV efforts.

Morningstar Communications – Contract Public Relations and Media Research Associate (April 2005)
• Composed and delivered media releases and promotional pitches for Morningstar accounts.
• Research prospective media outlets for appropriate contacts and successfully pitched story ideas.

Spread the News Public Relations – Public Relations and Media Research Specialist (April 2001 – August 2002)
• Composed and reviewed media releases and promotional pitches.
• Created contact lists of appropriate writers and editors for clients at media outlets desirable for media placements.
• Tabulated and maintained media exposure reports and valuations for clients on a weekly basis.