Posts Tagged ‘Lawrence KS Web Design’
Lawrence Kansas Web Design: Resource Page
I am putting together a resources page for my use as well as for other small businesses. This page will include links to tools I use, books I think are useful, and other stuff that I think someone looking to run a better web site should look at.
The page is at http://www.darkhorsecomms.com/resources and I recommend you check it out on a continuing basis as I want to add to it as I move along.
**UPDATE**
I have been working on the video part of a campaign lately, and have figured out what I think is the best strategy for video SEO. Provided you don’t get hit by YouTube for using “spammy” words in your campaign (Make and Money are to never be used. At all.), it is the best service to start off with.
I am still testing on this with some other services, and the biggest thing I can tell you is that unless you have a campaign with less than 50 videos, posting times need to be dragged out as long as possible. Uploading massive amounts at once will get noticed at MetaCafe and banned very quickly. Daily Motion does allow for some big uploads, and besides YouTube they are good at dealing with a large amount of content.
The more I look at the video space though the more I realize that YouTube should really be your first and only stop for now. Every company should have 5 videos about themselves online at the least, and then targeted term videos can fill in after that. Chances are that is all you need to do (If you don’t believe me, YouTube your biggest competitor … told you.), but if they are active with video that’s when you start utilizing multiple sites.
On a related note, I was at Netroots Nation during the Update, and most of the panels I was in on suggested that while online video is a great tool, it is not ready to be a stand alone content type. They suggested using video as either a primary reference source or as a supplement to content.
Lawrence Kansas Web Design: Some Social Media Articles
I didn’t do a Funday Post on Friday and so today I thought I would get back into the swing of things by not only getting a post up, but trying (my darnedest) to post daily M-F. We’ll see how that goes.
Now as someone who preaches the use of a blog CMS as the way to host your business website, I really need to practice what I preach. Blogging is a great way to connect with your customers, and it also does wonders for your SEO. It should be no secret as to why I title each of my posts as I do, but the real key in getting traffic is 1) having enough content to be recognized by the search engines as a legitimate resource and 2) actually being a legitimate resource of information to your customers and/or fans. If I wanted to have 100 posts all titled the same thing with no pertinent content (or even worse, duplicate content) I’m not doing anyone any favors, either for my business of yours. Blogging must be consistent and worthwhile.
Here are some nuggets though from the past week.
As I have noted before, mobile telephony is going to be huge. Smart phones are getting smarter, and websites have to adapt. I am doing a project for a local pizza company and was doing some basic research this past week, and I was amazed at the number of websites that did not have mobile friendly versions. Worse yet, many had .pdf copies of their menu which are almost impossible and impractical for mobile usage. If over 50% of the people my age (18-35) use a smart phone, why would you take the time to order from someone who didn’t take the time to market to your usage?
This past week Google CEO Eric Schmidt talked a little about Google’s reaction with mobile, and it’s telling to hear the boss of Google say that Google’s estimates were on the low side. You can read more here: http://mashable.com/2011/02/28/schmidt-mobile-growth/
The Oscars were last night, and some enterprising folks took a look at what social media saw with usage during the show and general themes all around. There are some interesting numbers (Oprah’s presentation of best documentary drew 11,000 tweets; in the 24 hours after the Oscars, over 1 million people included “Oscar” in their status update). It’s an interesting but light read if you’ve got some time to kill: http://mashable.com/2011/02/28/oscars-by-the-numbers/.
That’s all for now. I don’t have an idea yet for tomorrow’s post but since I am fully committed to blogging 5 days a week, we will persevere and figure something out. 