Posts Tagged ‘Lawrence Online Marketing’
Lawrence Kansas Web Design: Resource Page
I am putting together a resources page for my use as well as for other small businesses. This page will include links to tools I use, books I think are useful, and other stuff that I think someone looking to run a better web site should look at.
The page is at http://www.darkhorsecomms.com/resources and I recommend you check it out on a continuing basis as I want to add to it as I move along.
**UPDATE**
I have been working on the video part of a campaign lately, and have figured out what I think is the best strategy for video SEO. Provided you don’t get hit by YouTube for using “spammy” words in your campaign (Make and Money are to never be used. At all.), it is the best service to start off with.
I am still testing on this with some other services, and the biggest thing I can tell you is that unless you have a campaign with less than 50 videos, posting times need to be dragged out as long as possible. Uploading massive amounts at once will get noticed at MetaCafe and banned very quickly. Daily Motion does allow for some big uploads, and besides YouTube they are good at dealing with a large amount of content.
The more I look at the video space though the more I realize that YouTube should really be your first and only stop for now. Every company should have 5 videos about themselves online at the least, and then targeted term videos can fill in after that. Chances are that is all you need to do (If you don’t believe me, YouTube your biggest competitor … told you.), but if they are active with video that’s when you start utilizing multiple sites.
On a related note, I was at Netroots Nation during the Update, and most of the panels I was in on suggested that while online video is a great tool, it is not ready to be a stand alone content type. They suggested using video as either a primary reference source or as a supplement to content.
Lawrence Kansas Web Design: Friday Funday!
I have been bad.
I said I would have tried out the free commerce WordPress plugin.
I said I would have some new WordPress themes out.
It’s been a busy week. So I lied.
This week has seen a new project come up as well as some consulting for a completely different industry. Some people I know were looking at buying a restaurant, and I was brought in to help determine what the project looked like. As such, I was not able to get what I wanted.
But, such is life, and that’s not to say I haven’t been thinking about some links I wanted to share this week.
The first is a list of augmented reality apps for Android phones. Augmented reality is going to be a major player in search on mobile devices but it is stay in its infancy. I would even suggest its in its gestation but whatever. The point is, there are apps on phones now that act like a search engine through what you see. You want to learn about a store on your way to work? You can use Google Goggles to search it by taking a picture. Better apps include Layar which project links and info over the screen your phone presents to you. You can read more here: http://compixels.com/441/top-5-augmented-reality-apps-for-android. Which just means it is important to have all of your basic webpages made and current. By this I mean Facebook, Google, Bing, Twitter and YouTube as a lot of these apps are pulling there basic info from 3rd party sites and not yours.
If you were watching Jimmy Fallon late this week, you might have seen him hold up a QR code to help promote a new band that was performing on his show that night. That little code box led viewers directly to the band’s website. If you still don’t know what a QR code is, it is important you get familiar. These are basically 2D barcodes that are very useful on Smart Phones. You can see the clip from Mashable’s writeup here: http://mashable.com/2011/02/18/jimmy-fallon-qr-code/.
I want to talk about QR codes in a way that rang true to me from my days in retail. Imagine having a store where the independent shopper, the one who doesn’t need help, is allowed to find information out about any product simply by using their phone to use a QR code which brings information back directly either from your staff or the manufacturer. This means shoppers are allowed to browse at their own pace without staff assistance if necessary. If you operate a food service operation, imagine placing a QR code in your front window which takes customers to a page describing your daily special.
And lastly, just in case you were wondering, Facebook isn’t going any where.
Happy weekend! I’m off to enjoy this weather!