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Lawrence Kansas Web Design: Friday Funday!
Another week, another Funday!
Hope those free WordPress themes are usable to some of you out there. There will be more to come and in another experiment with shopping plugins, I will be adding a store of themes for sale hopefully in the next week or so.
In the mean time, I did want to share some links like I do every Friday. For those of you following the news out of Egypt, and Tunisia to a lesser extent, social media has played a large way in the revolutions of those countries. Here is a link about some of the social media usage and its implications: http://www.linkedmediagroup.com/socal-medias-revolutionary-impact-on-egypt/. I do want to keep in mind though that estimates of 300 people have been killed in Egypt during the protests, and that the article might take this a bit likely, it is important to understand that social media effectively toppled a regime. That’s a big thought, and worth pondering for a second.
Facebook messages is finally going live to all users whether for good or for worse. Rumors have been running that users can now get an @facebook.com address, but since I have not had a chance to use it yet I cannot verify it. The system has been getting dinged for the way it handles messages, chat, sms and other messaging formats, so expect it to take a while before they finally appease most of the users. You can read about that here: http://mashable.com/2011/02/11/facebook-messages-rollout/.
Online video is only starting it’s run to dominance online. Internet usage experts believe that YouTube will soon pass Google.com for most page views per day, and it comes back to my central thesis that video is the preferred method of information exchange over pure text. This link: http://mashable.com/2011/01/26/viral-videos-infographic/ has some amazing stats about video usage that anyone with a video marketing program should look at. The key to a viral video? Make a :15 second spot for your consumer packaged good available on Facebook to 27 year old women with an emphasis on Southern and Midwestern states. Boo Yah!
Thats all for this week. I plan on putting out some more free WordPress themes and will have the new store up and running with some feedback by the start of March. Have a fun weekend and I’ll see you later.
Lawrence Kansas Web Design: Friday Funday!
It’s Friday, and time for another edition of the Funday rundown!
If your business is looking to spice up its Facebook landing page for its fan page property, here’s a quick link to an article with some tips for creating a better page: http://mashable.com/2011/02/04/design-facebook-landing-page/. It is a little heavy on the coding side, but it does show you the real how to of creating a good looking and professional looking page.
The Super Bowl is Sunday, and while my Vikings came no where close to getting to the big game this year (or even the playoffs), the real reasos to watch for me is always the commercials and the hype that goes with it. Mashable has a great writeup on advertising plans some of the big names are using this year. I am a fan of user generated ads, but I don’t know how I feel about the practice of putting your Super Bowl ad on YouTube BEFORE the big game. Movie previews are fine, but I don’t know how smart it is to run your ad to generate excitement for your ad in another place. I am a firm believer in using video to extend the life of marketing messages, but I am not sure how this will work out, specifically for VW and their force ad. You can see the article here: http://mashable.com/2011/02/04/super-bowl-ads-social-media/
And lastly, the folks at Fast Company did a piece on the effectiveness of the Old Spice Body Wash ads from earlier in 2010. You can read about the info graphic here: http://www.fastcodesign.com/1663161/infographic-of-the-day-how-that-old-spice-campaign-helped-the-brand. I did like this spot when it first came out, and again the ads themselves were helped by adding the pieces to YouTube and other video sites to help extend the life of the campaign.
And on a last note, I have started putting out some free WordPress themes. They are free for use for any and by anyone. I plan on selling themes on my site down the road, but for now, and in an act of good faith, I have decided to add to the internet just ever so slightly by putting some free themes out there. I hope to have about 100 free themes available before we start selling customized themes.
Thats all for now. I hope everyone has a good week, and we’ll see you next Friday!